Off-season marketing sells cooling and heat pumps in the months furnaces don't sell themselves. For a furnace company, it is the most direct way to put paid work on the calendar between April and August. The trick is not the campaign itself but the timing: the pages, listings and reviews have to exist before the first warm week, or the competitors who prepared get the calls.
We plan and run this marketing. Your licensed technicians do the installs. Furnace.Business is not an HVAC contractor, so the tools and the installs stay with your crew.
Who this service is for
It suits furnace and heating companies that already install, or are ready to install, central air, ductless systems or heat pumps, and that see a clear dip in work after the heating season. It works best when:
- you have a few hundred or more past furnace customers you have permission to contact
- your team holds the trade certifications your province requires for refrigeration and air-conditioning work
- you can handle 5 to 15 more installs a month between spring and late summer
If you can't yet install cooling equipment, start with the maintenance plan service and come back to this one once your crew is trained.
What's included
Pages that answer the warm-weather questions
One service page per product line: central air conditioning, ductless mini-splits, and heat pumps that both heat and cool. Each page answers what owners ask before they call: will it work with my furnace, what changes in my ductwork, how long the install takes, and what maintenance looks like.
Google Business Profile changes
Adding the right secondary categories and services, posting seasonal updates from March, and adding photos of cooling jobs your team has done. A profile that says "furnaces" only tells Google you don't do summer work.
Search campaigns that start early
We launch cooling and heat-pump search campaigns on modest budgets in early spring, then raise spend as temperatures rise and searches climb. Starting early means your ads have data and history by the time competition gets expensive.
Past-customer outreach
Your furnace customers are the warmest audience you have. Where they've given consent, we write messages offering a cooling or heat-pump assessment, timed for late winter or early spring. Under Canada's anti-spam legislation, commercial emails and texts need consent, clear sender details and a working unsubscribe, so we check your list before anything goes out.
A worked example
Suppose a furnace company has 1,200 past customers and about 40% of them have no central air. That's 480 homes. If a spring message reaches 300 of them who have agreed to hear from you, and 4% book an assessment, that's 12 assessments. If you close half, that's 6 cooling or heat-pump jobs from a list you already own, before a single ad dollar is spent.
Now add search. If cooling ads bring 40 enquiries over the season and you book 25% of them, that's 10 more jobs. Those 16 jobs land in months when your crew would otherwise be doing small repairs or nothing. Your own close rates and job values will differ; we use yours.
Heat-pump programs and timing
On 2026-10-08 the federal government announced a national heat pump rebate for eligible cold-climate air-source heat pumps. As of October 2026 it was announced but not yet open, with a 2027 launch indicated. Provincial programs vary widely; our region pages list what we found for each province and when we checked. Confirm details with the administrator before you advertise any program.
Timeline
- Weeks 1–2: audit, product-line decisions, page outlines.
- Weeks 3–6: pages written and published, profile updated, tracking set up.
- Weeks 6–8: past-customer outreach and early-season campaigns launch.
- Through summer: budget follows temperature and booking data; monthly reports.
How we measure results
- cooling and heat-pump enquiries per month, separate from furnace leads
- booked assessments and installs, where your scheduling data allows matching
- cost per booked job for paid campaigns
- share of April–August revenue from cooling and heat pumps, compared with last year
Mistakes we help you avoid
- Starting in June. By then, the companies that prepared in March own the first page.
- Leading with price. Summer buyers compare comfort and noise as much as cost.
- Promoting an expired rebate. It creates angry customers and possible misleading-advertising issues.
- Ignoring your own list. Buying cold leads while past customers hear nothing from you wastes the cheapest audience you have.
Want to see how this fits a full year? Read our guide on selling cooling to heating customers, check pricing, or call, text or email to start the free 7-day review.
Frequently asked questions
When should off-season marketing start?
Planning starts in January or February. New service pages and Google Business Profile changes need several weeks before they show up well in search, so building them in late winter means they're ready when the first warm spell sends people looking.
We don't install heat pumps yet. Can you still help?
We can help you plan the marketing for a launch, but your team needs the training, certifications and supplier arrangements first. We never advertise a service you can't legally and competently deliver.
Should we mention rebates in our ads?
Only programs you have confirmed are open, using the administrator's current wording and a date. Programs change often. We link to the official source and ask you to verify eligibility before any promotion goes live.
Is this different from regular heat-pump lead generation?
Yes, in emphasis. We start from your existing furnace customers and your slow-month capacity, rather than buying cold leads in the busiest season of the year.