Furnace.Business is a marketing and business consulting service for one kind of company: the furnace business that wants to earn steadily all year. We focus on the part of the year most heating marketing ignores, the spring and summer, and on the levers that move it: cooling and heat-pump demand, maintenance plans, and honest promotion of lender financing.
We are part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, and we are led by Ali Sedighi, MBA. We are not an HVAC contractor. We market and advise furnace companies; the licensed trades work belongs to them.
Why a furnace-business brand exists
Most HVAC marketing talks about winter: no-heat calls, cold-snap ads, replacement season. That's important, and our sister brand Furnace.Marketing covers it in depth. But owners kept raising a different issue: "Winter pays the bills, then summer eats the savings."
That's a business problem with a marketing answer. If a furnace company sells only furnaces, its income follows the thermometer. If it also sells cooling, heat pumps and maintenance relationships, and makes big jobs easier to say yes to through a lender's financing program, its year flattens out. Furnace.Business was set up to work on exactly that.
Ali Sedighi, MBA
Ali Sedighi leads strategy for Furnace.Business. Here are the facts we can stand behind:
- MBA in Technology Management.
- 17+ years of experience, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency.
- 150+ live HVAC websites built, including CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling, HeatLand and HVACDeal.ca.
- Founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and Founder & Managing Partner of SAZ.ca.
- Clients in Canada, the USA and Dubai.
- He lives and works in Vancouver, British Columbia.
You can read more on his profile at Sedighi.ca and on HVAC.Agency's about page.
The group behind us
Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Among its brands are Conv.ca, BusinessConsulting.ca, Trades.Agency and, on the heating side, HVAC.Agency and HVAC.Digital. HVAC.Agency is our parent brand for HVAC marketing, and its plans and pricing apply here.
SAZ.ca (short for Strategy & Acceleration Zone) is the group's Canadian consulting firm for strategy, AI and revenue growth; Ali Sedighi founded it, and Sedighi.ca provides its strategic leadership. Being part of a wider group means a furnace company working with us has access to deeper strategy and conversion expertise when it needs it, without changing who it deals with day to day.
How we work
We work in a way that suits owners who have a business to run:
- We start with your year, not our services. A rough month-by-month view of jobs and crew capacity tells us where the gaps are.
- We prove the gap before we sell the fix. The free 7-day review covers your website, search visibility, map listing and competitors, with no credit card needed.
- We plan twelve months at a time. Each month has a promotion focus, a budget and a measure. See seasonal growth planning.
- We report in plain numbers. Leads and booked jobs by service line, cost per booked job, and what we're changing next.
- You own everything. Your website, domain, ad accounts, Google Business Profile and data are yours, and there's no lock-in.
What we won't do
Being clear about limits is part of being trustworthy:
- We don't install, repair or service any equipment, and we don't advertise services your team can't legally provide.
- We aren't a lender or broker. We don't quote rates or promise financing approvals.
- We don't give accounting, tax or legal advice. We'll happily work alongside your accountant.
- We don't give compliance advice on trade regulations. We link to the regulators in each region and leave interpretation to them and to you.
- We don't promise lead counts or rankings, and we never publish fake reviews.
Positioning, in one sentence
Furnace.Business markets and advises Canadian furnace and heating companies so they earn all year; it is not an HVAC contractor, and it never installs or repairs equipment. If that's the kind of partner you need, see our results or read the FAQ, then call, text or email to start.
Frequently asked questions
Who owns Furnace.Business?
It is one of the brands in the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and its brands include HVAC.Agency, which is the parent brand for our HVAC work.
Where are you based?
We are headquartered in Vancouver, British Columbia, and work with furnace and heating companies across Canada. We meet by video call or in person, as well as by phone, text and email.
Are you an HVAC company?
No. We are a marketing and business consulting service. We don't install, repair or service furnaces, air conditioners or heat pumps, and we don't hold trade licences. We help the companies that do.
Who will we actually work with?
Strategy is led by Ali Sedighi. You talk to a senior strategist from the first call, not a junior account rep reading from a script.