Short answers first, detail where it helps. If your question isn't here, call, text or email and you'll reach a senior strategist. You can also read about how we work or compare our services.
Frequently asked questions
How much does Furnace.Business cost?
Managed plans are $2,998, $4,498 or $8,998 a month, and websites start at $3,500 one-time, all in Canadian dollars. GST/HST is added by province (GST and QST in Quebec). Ad spend paid to platforms is separate and stays in your accounts.
Is there a long-term contract?
No lock-in. You can begin with a free 7-day trial with no credit card. If the work isn't earning its keep, you shouldn't be stuck with it.
How long before the off-season improves?
Plan on one full cycle. Pages and listings built in late winter usually start pulling cooling and heat-pump enquiries that spring, and maintenance plan renewals can only be measured after the first year. Paid campaigns can produce enquiries within weeks of launch.
We tried an agency before and got nothing. Why would this be different?
We can't promise it will be, but we can show you how we'd judge it: leads and booked jobs by service line and by month, with cost per booked job. You'll know within a season whether the slow months are improving, and you can leave if they aren't.
Who owns the website and ad accounts?
You do. Your domain, website, Google Business Profile, ad accounts, tracking and customer data belong to your company. If we part ways, everything stays with you.
Do you lend money or arrange financing for homeowners?
No. We are not a lender, broker or credit adviser. We help you promote a financing program you hold with a licensed lender, using that lender's approved wording, and we never quote rates or promise approvals.
Can you help with our own cash flow or borrowing?
Only from the marketing side, by filling slow months with paid work. Forecasting, bookkeeping, tax and borrowing decisions belong with your accountant or financial adviser.
Do you install or service heat pumps or air conditioners?
No. Furnace.Business is a marketing and consulting service, not an HVAC contractor. Your licensed team does all installs and service; we market that work.
What do you need from us to start?
Your website address, the towns you serve, the services you offer or plan to offer, and a rough month-by-month picture of last year's jobs. Access to your ad accounts and profile can follow once you decide to proceed.
Can you promise a number of leads or a ranking?
No, and you should be wary of anyone who does. We agree targets, report against them every month, and tell you plainly when something isn't working.
How do you report results?
A short monthly report shows leads by type (furnace, cooling, heat pump, maintenance), booked jobs where we can match them, cost per booked job and what we're changing next. Growth plans add weekly reporting.
Can we mention government rebates in our ads?
Only programs confirmed open on the administrator's official page, with a date and a link. Programs change often, so we recheck them before campaigns launch and remove expired ones.
Do you work with companies outside British Columbia?
Yes. We're headquartered in Vancouver and work with furnace companies in all ten provinces and three territories. Each region page explains local programs, regulators and fuel mix.
Money questions
Plans run from $2,998 to $8,998 a month, plus GST/HST based on your province, and websites from $3,500 one-time. The pricing page has the full table. The fee covers our work; media spend goes directly to the platforms from accounts you own.
The most useful money question isn't "what does it cost?" but "what would it need to produce?" Take your average margin on a cooling or heat-pump install and divide the monthly fee by it. That's the number of extra off-season jobs needed to cover the plan. Most owners find the figure smaller than they expected, which makes it easier to judge whether the work is paying.
Questions about risk
Owners who've been burned by agencies usually worry about three things: being locked in, losing their accounts, and paying for reports full of vanity numbers.
- Lock-in: there isn't any. The 7-day trial needs no credit card.
- Accounts: they're yours from day one, registered to your business.
- Reporting: we report booked jobs and cost per booked job where your data allows, not just clicks and impressions.
We also don't promise leads or rankings, and we never post fake reviews. Our results page only shows figures from live, linked websites.
Questions about our role
We are a marketing and business consulting service. We don't install, repair or service any equipment, we don't lend money, and we don't give accounting, tax, legal or regulatory compliance advice. When a question crosses into those areas, we'll say so and point you to the right professional or regulator. Each region page links the trade regulators for that province or territory.
That clarity helps you, too. A marketing partner who stays in their lane won't promise customers things your licensed team or your lender would have to walk back.
Questions about working together
Most clients talk with us by phone or video once a month and by text or email in between. You won't need to learn new software or attend weekly meetings unless you want them. What we do need is a contact on your side who can answer quick questions: which towns you want more work in, whether a crew has room next month, whether the lender has changed its terms.
We also ask for honesty about capacity. If your installers are booked solid through June, we'll slow spring campaigns rather than generate leads you can't serve. A lead you can't answer quickly is worse than no lead, because it costs money and leaves a homeowner with a poor first impression of your company.
Finally, we'll ask for feedback from the people who answer your phone. Dispatchers and office managers hear what homeowners actually say, and that shapes the wording of pages, ads and offers better than any keyword tool.
Questions about timing
Timing is where furnace businesses gain or lose the most. A rough guide:
- January to March: build cooling and heat-pump pages, update listings, send maintenance renewals.
- April to August: run off-season campaigns, book tune-ups into quiet weeks.
- August to October: tune furnace replacement pages and financing promotion before demand peaks.
- November to March: furnace demand leads, while next spring's work is prepared.
The pattern matters more than the exact months. In the Prairies the heating season runs longer, so spring work starts later; on the southwest BC coast the furnace rush is shorter and the shoulder seasons are longer. We set your calendar to your region and your crew, not to a national template.
Our guides cover each of these in more depth, starting with the twelve-month revenue curve.