Can our Quebec marketing be in English?

Not on its own. Quebec's language charter, as Bill 96 amended it, requires French to dominate clearly in commercial advertising, and your website and social accounts aimed at Quebec homeowners need a French version. English can sit alongside it. The OQLF's guidance covers the details.

What heat-pump funding can we mention in Quebec?

As of October 2026, Hydro-Québec's LogisVert program listed grants for ENERGY STAR heat pumps, with higher amounts for cold-climate units, up to $6,700. Link the official page, date your mention and ask customers to confirm eligibility.

Is Chauffez vert still available?

No. The last day Chauffez vert took applications was 2026-03-31, so any oil-to-electric replacement page that still names it needs editing. Remove it from your pages and ads.

Growing a Furnace Business in Quebec

In Quebec, a "furnace business" is really a heating business, and heat pumps are its growth engine. Most homes heat with electricity rather than gas, Hydro-Québec funds heat pumps directly, and French-language rules shape every ad and web page. Snowy winters mean a long heating season for your crews, longer still once you leave the St. Lawrence lowlands.

Furnace.Business works with Quebec heating companies from Vancouver. We're a marketing and consulting service, not an HVAC contractor. We don't give legal advice on language law or licensing; we link the official bodies and work with your team to apply their guidance.

The Quebec heating market

Quebec's heating profile is distinctive. According to Statistics Canada, in 2023, 70% of Quebec households heated mainly with electricity, with natural gas at 5% and wood at 4%.

For a heating company, that changes the core product:

Electric furnaces and baseboard heat are common, and many of those homes are prime heat-pump prospects.
Gas furnaces form a much smaller replacement market than in Ontario or the Prairies.
Heat pumps serve both seasons: heating in winter and cooling in summer, which naturally smooths the year.

The main markets include Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay. Gatineau sits beside Ottawa, so some companies serve both provinces and need to manage two sets of rules and languages.

Seasonality and the business year

With a long heating season, winter remains the peak. But because heat pumps cool as well as heat, a heating company that sells them has a natural summer product. The off-season in Quebec can become a second selling season rather than a valley.

Winter: heating service, repairs and replacements.
Late winter to spring: heat-pump assessments and quotes, timed for installs before summer.
Summer: heat-pump and cooling installs, plus maintenance visits.

Programs relevant to the business, as of October 2026

Confirm every program with its administrator before advertising.

Hydro-Québec's LogisVert program offers grants for ENERGY STAR heat pumps, calculated per 1,000 BTU/h of capacity at -8°C, with a higher rate for cold-climate units, up to $6,700. Hydro-Québec has noted the federal rebate coming in 2027 and said LogisVert requests are being processed normally.
Rénoclimat supports insulation, airtightness and windows; from 2026-10-01 the pre-retrofit evaluation became optional and new caps apply.
Chauffez vert, once helped homeowners move off oil or propane; it took its last applications on 2026-03-31, so old landing pages that still mention it should come down.
A CGHAP agreement for Quebec was announced on 2026-06-29; the delivery program's name wasn't confirmed when we checked.

Language rules and regulators

Language comes first in Quebec marketing. For a heating company, that means your truck wraps, ads, quotes and web pages need French that clearly leads; Bill 96's amendments to the language charter made that rule stricter, and Quebec-facing websites and social accounts must offer French. Since 2025-06-01, non-French trademarks visible from outside premises must be accompanied by French terms. The OQLF publishes guidance for businesses.

Other bodies to know, for reference only:

Régie du bâtiment du Québec (RBQ): contractor licensing for construction work, including gas and other installations.
CCQ: competency certification for construction-industry workers.
CNESST: workplace health and safety.
Office de la protection du consommateur: consumer protection.

How we'd market a Quebec heating business

French first, everywhere. Pages, ads, profiles and messages written in French, with English as an addition where useful.
Make heat pumps the headline. Explain how a heat pump works with existing electric or gas heat, with LogisVert linked and dated.
Remove expired programs. Chauffez vert mentions should be gone from every page.
Sell maintenance and financing. A maintenance plan and a lender's financing program support larger heat-pump decisions.

See other regions, or call, text or email to discuss your Quebec market.

Growing a furnace business in Quebec