Is there still a gas-furnace market in New Brunswick?

It's smaller than in Ontario or the Prairies. Electricity is the leading heating energy and heat pumps were already the primary system for 27% of households in 2023. Many heating companies here grow through heat-pump service, replacement and maintenance alongside other heating work.

Does our marketing have to be bilingual?

No law forces a private heating company to be bilingual; the province's Official Languages Act is about provincial government services in English and French. Many companies still market in both languages so that French-speaking customers can deal with them comfortably.

Can we still promote the NB oil-to-heat-pump program?

No. NB Power's co-delivered oil-to-heat-pump registration closed on 2026-06-30. Existing participants have deadlines, but new customers can't join, so remove it from your marketing.

Growing a Furnace Business in New Brunswick

A furnace company in New Brunswick works in a heat-pump market, whether it planned to or not. Electricity is the leading heating energy, heat pumps are already common, and wood still plays a role. Expect snow and cold every winter, with the Fundy coast milder than inland and northern service areas. Growth here comes from service, replacement, maintenance and bilingual marketing, not from selling gas furnaces in volume.

Furnace.Business works with Atlantic heating companies from Vancouver. We're a marketing and consulting service, not an HVAC contractor. We don't give regulatory or legal advice; we link the official sources.

The New Brunswick heating market

Statistics Canada puts heat pumps as the main system in 27% of New Brunswick homes in 2023; by energy source, electricity led at 39% and wood stood at 6%.

What that means for a heating company:

A large installed base of heat pumps needs maintenance, repair and eventually replacement. That's recurring, year-round work.
Electric furnace and baseboard homes remain prospects for heat pumps or hybrid setups.
Wood and oil homes may still need backup or conversion conversations, depending on programs and the homeowner's plans.

The main centres are Moncton, Saint John, Fredericton and Dieppe, with Riverview, Quispamsis, Miramichi and Edmundston also significant. Language preference varies from one community to the next, and your own call records will show how many customers ask for service in French. Where that share is meaningful, it affects who gets the call.

Seasonality and the business year

Heat pumps flatten the seasonal curve because they heat and cool. A New Brunswick heating company with a strong heat-pump and maintenance base can have a fuller summer than a gas-furnace company in Saskatchewan. But that only happens if service and maintenance are actively marketed.

Winter: heating repairs, emergency service and replacements.
Spring: maintenance visits for heat pumps before cooling season.
Summer: cooling-mode service, new installs and replacements.
Fall: pre-winter maintenance and furnace or backup-heat checks.

Programs relevant to the business, as of October 2026

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NB Power's Total Home Energy Savings Program lists incentives for energy-saving renovations, including heating.
The Enhanced Energy Savings Program for income-qualified households is also listed on Save Energy NB, but its details weren't confirmed when we checked.
The co-delivered oil-to-heat-pump program closed to registrations on 2026-06-30; upgrades by existing participants must be completed by 2027-03-31.
New Brunswick had no CGHAP agreement as of 2026-10-22.

For a heating company, the practical message is to keep program mentions short, linked and dated, and to lead with service quality rather than rebates.

Regulators and language

For reference only; we don't give compliance advice.

Technical Inspection Services: oversees propane and natural gas installations, electrical, plumbing and pressure equipment, with related licensing.
WorkSafeNB: workplace safety.
Financial and Consumer Services Commission: consumer protection.

On language: the province is officially bilingual, and the Official Languages Act entitles residents to provincial government services in English or French. It doesn't oblige private businesses to be bilingual. Even so, a bilingual website and profile can reach homeowners a unilingual competitor misses.

How we'd market a New Brunswick heating business

Lead with heat-pump service and maintenance. A maintenance plan built around twice-yearly heat-pump visits fits this market.
Market in both languages where your customers do. Bilingual pages and Google Business Profile content in the communities where your customers ask for French.
Promote replacement with financing. Older heat pumps and furnaces need replacing; a licensed lender's program supports that decision. See our financing promotion service.
Update program mentions. Remove the closed oil-to-heat-pump program and date everything else.

See other regions, or call, text or email to talk about New Brunswick.

Growing a furnace business in New Brunswick